IMG Norway is famous for its steep mountains and deep fjords as well as the production and development center for Scandinavian comfort recliners. As part of the Ekornes ASA group of Norway, IMG’s passion is to engineer and design exclusive furniture that delivers world leading comfort and back-saving ergonomic support.

Within every chair and sofa — you will discover IMG’s drive for excellence. Their philosophy combines the science of body correct ergonomics with old-world craftsmanship and state-of-the-art technology. Their entire range is designed, engineered and tested by their Norwegian product development team and produced in their own vertically integrated manufacturing companies in Vietnam and Thailand.

IMG pursues perfection through attracting experienced people and partners who share their vision and love of furniture. They strive to create an atmosphere of inventiveness and optimism – with a relentless purpose to improve and create better tomorrows. It never ends. You can never stop innovating and improving. That’s a belief they’ve built their company on and are dedicated to applying that philosophy to everything they do.

The human body is the pattern for every piece of seating they create. Understanding the needs of people is paramount to the success IMG enjoy's in making comfortable and supportive furniture.

IMG studies the human body to develop and deliver furniture that is easy to live with, that balances creative design with comfort, as well as health, thoughtful ergonomics and space efficiency.

Attractive details adorn every chair and sofa, discover their passion for excellence, and by excellence they mean craftsmanship coupled with body correct comfort.

Aesthetics, while an important part of the decision process in purchasing an IMG product, to them aesthetics is merely the bonus of having their talented design team and master craftsmen working harmoniously towards a common goal..

Looking deeper you will notice they artfully combine the science of ergonomics with old world techniques and state-of-the-art technology. This technology includes unique mechanisms, cold-cured molded foam, ultra-sonic wood lamination and distinctively designed inner steel frames.

All IMG materials, selected to ensure optimum performance, have been individually assessed to provide the correct style and comfort for each model. Their skilled team, utilizing specialized equipment combined with decades of experience, produce the best outcome possible.

As evidence of their commitment to the highest standards of craftsmanship, they leave their mark on every single piece of furniture - of the person who last handled it. This signature is the fingerprint of a proud producer and is also a guarantee that the furniture from IMG is built to give you years of pleasure.

IMG liftchairIMG Norway | Relaxer Lift Chair



We accept Credit Cards

Now offering financing for up to 60 months on select items. Please call store for details at (910) 692-9624.

Hours of Operation

Comfort Studio is open Mon - Sat.

Mon. - Fri. 10am to 5:00pm
Saturday 10am to 5:00pm
160 Pinehurst Ave., Southern Pines

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